Your cleanser can make or break the rest of your skincare routine. We’ve talked about how foaming cleansers dry and tighten the outer layers of your skin, keeping congestion from getting out and your treatment products from getting in.

What’s the most important part of your skincare routine? Most of us would probably pick a serum or moisturizer, something with the active ingredients that can improve our skin. But actually, Nerida says that a massive 50% of a successful regimen depends on the right cleanser.